From children‘s scooter to urban mobility revolution
What began as a huge boom in the 1990s is now part of everyday mobility for young and old alike. The Micro Scooter has established itself from a hype product to a daily companion for all age groups.
At Micro, innovation is part of our DNA. Since our founding, we have been committed to making tomorrow’s mobility more practical and eco-friendly through high-quality products with a simple and timeless design, while keeping the fun factor alive. Our goal is to promote a “better urban lifestyle” and we offer over 50 different mobility products for children, teenagers, and adults, making us the world market leader in the premium segment. Our brand spectrum ranges from the popular children’s scooter to stylish electric scooters and our latest innovation, the electric city car Microlino. Despite the different segments, all Micro products have one thing in common: they are sustainable, space-saving and perfect for short distances. We recognize that corporate sustainability has evolved beyond simply protecting the environment. Today, businesses are evaluated holistically, and the ESG (environmental, social, and governance) framework has emerged as a means of assessing sustainability.
ESG encompasses three key areas:
Environment
This includes issues such as CO2 emissions, environmental pollution or destruction, and energy efficiency.
Social
This aspect covers topics relating to occupational health and safety, corporate social responsibility, and social commitment.
Governance
This area focuses on the structures and processes of corporate management, including values, transparency, and supply chain management.
At Micro, we are committed to making a positive impact in all areas in which we operate. Our ESG report reflects this commitment and is continually updated with relevant metrics that align with our evolving goals. In all our efforts to promote sustainable business practices, we place a high value on transparency and accountability.
„Innovation, modernity, openness, sustainability, and fairness are core values that we cherish at all times. We make sure to integrate these principles into every aspect of our business, from selecting materials for our products to external and internal sales processes, as well as being an employer and part of society. Our sustainability initiatives and activities are not only implemented on a global level, but we also take pride in launching numerous initiatives and setting positive examples locally. We understand that perfection is a journey, not a destination. But we are confident that we are on the right track, and we strive every day to do better. With our commitment to providing high-quality and sustainable mobility solutions, we hope to make a valuable contribution to a better urban lifestyle.“
Wim Ouboter, CEO & Founder
